Author Archives: David

David is a self-described “self-help heretic”. But he’s not just another critic. He offers a workable alternative. An industry-watcher for over 25 years he now recognizes why the public is not getting what they bargained for from many of the self-help techniques they spent their money on. In this blog he writes extensively about the state of self-help and how his H.E.R.O. eMachine invention is set to change the game entirely for the benefit of all.


Doing a TEDx talk was one of those extreme experiences for me. I hadn’t talked about my work in public for a good ten years before this. Preparation, they say, is everything. I’ve read that those who are selected for Read more…


I had never anticipated that I’d ever do a TEDx talk. Now, don’t get me wrong, I not saying that I never wanted to – that would not be true. But here I am with this as a title: The Brain That Saves You

Random Quote

“You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut.
Because if they don’t feel it, nothing will happen.”

— William Bernbach