Category Archives: Mindset Immunity


Jim, an astute online friend of mine recently sent me this article. It’s about the work of Elaine Hsiao a scientist at Cal Tech. He saw the words “gut-brain” were in the title and he thought I might be interested Read more…


The Equilibrium Equation Capability   =   Challenge Ability/Willingness  =  Danger/Opportunity Positive Change  Capability   >  Challenge Negative Change  Capability   <  Challenge A friend of mine sent me an email  the other day with this equation in it and, since Read more…

Random Quote

“You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut.
Because if they don’t feel it, nothing will happen.”

— William Bernbach