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Tag Archives: immunity
ROI Shift
Seth Godin’s post on his blog this morning talks about how Kraft Singles has the “the normal and the regular kind” in it’s market sewed up. Want to compete here? Good luck. The personal development/self-help field is not that stable and is due for a shakeup. It’s ripe for a new ROI – Return On Immunity. Here’s what that looks like. Continue reading
Posted in Mindset Immunity
Tagged immunity, Mindset Immunity, mobius effect, Return On Immunity, ROI, Seth Godin
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