Marketing the Impossible

What kind of a mindset do you think it requires to market the impossible?

If you need help with finding the answer you could just search on the net for the name Rufus Harley.

Rufus knew a thing or two about what’s possible and what’s not. You see, he spent a good part of his life branding himself as “the world’s first jazz bagpiper”.

Did a great job of it too despite some… ugh “difficulties”. Rufus, you see, is not the typical bagpiper you might visualize standing in a Scottish Highland. Rufus was an African-American.

Picture it: A black adult 6-foot-2 man dressed in a bright red kilt, sometimes in a dashiki and a Nigerian kufi, playing jazz with all the passion you’d expect of a great jazz performer and you’d be looking at Rufus Harley.

Starting in November of 1963 when he watched the funeral procession of John F. Kennedy on television, with the mournful wail of the sound of the Black Watch Pipe Band resonating within his soul, he was hooked. He found his first set of bagpipes in a pawn store and couldn’t even get a sound out of them at first but after many months of practice he was ready.  He then went on to perform with some of the greats like saxophonists like Sonny Rollins, John Coltrane, Dexter Gordon and Sonny Stitt, with the trumpeter Dizzy Gillespie and with the flutist Herbie Mann.

He even went on to travel the world as the unofficial goodwill ambassador of his home town of Philadelphia.  He billed himself overseas as a “messenger of peace” who liked to hand out miniature copies of the Liberty Bell to heads of state when ever he got the opportunity.

Talk about getting into and being your message.

He even ended up on top TV shows like ” Johnny Carson’s “Tonight Show” and Bill Cosby’s “Cosby Show.”

Rufus died at age 70 on August 1, 2006 in Philadelphia, his hometown.

I play bass drum in a pipe band. The link is a remote one but that’s the closest I think I’ll ever come to the likes of Rufus. He reminds us that some things may look impossible but if you’re willing to become your passion quitting is not even on the table.

It’s just not what a mindset like that is made of.

A Silly Little Paper Band and A Phenomenon – Part 2

Gut Brain, Gut Feelings, and a Greek Philosopher.

In my last post I talked about the invention of the mobius strip 150 years ago. I described how I was so struck by it when I first saw it that I named my company after it: Mobius Transformations. I briefly mentioned that, to me and to the work that I do, this funny little band of paper with a half-twist in it has an enormous metaphorical meaning.

In this post I’d like to detail some of the more important aspects of that meaning. I’ll detail how they all relate to the building of an amazing mindset enabled by the enervation of the gut brain that, for you and for the sake of your future, will be as solid as a rock.

The Human Mobius

If you look closely at a mobius strip the most astounding thing you’ll discover about it is that, while there was once two sides and two edges on that flat strip of paper, there is now only one. This in essence is the main qualifier for the mobius strip becoming our mascot. It involves this dualness becoming singleness and by extension it suggests the relationship between how the human ‘thinks” and “feels”.


Side Note: In case you may have missed it my main interest is the proper construction of your mindset. My passion is the discovery of a little known phenomenon involving the gut brain that gives your mindset an unusual strength that resists all ongoing negative factors working against your success. I believe this type of strength is an absolute requirement for any entrepreneur today especially given the uncertain times we are now living in.

 


AristotleI believe that the center for thought lies in the heart and that the brain helps cool the body” -Aristotle 384-322 BC

 

This quote has always interested me since it seems to go against today’s prevailing tradition that the brain is king above all. If it’s true then we might have to re-think the way we think.

Aristotle, who was personally involved in the training of Alexander the Great, clearly indicated that the duality as it exists in man, is something that he was looking at with great wonderment.

Read moreA Silly Little Paper Band and A Phenomenon – Part 2