“People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” -Zig Ziglar

Welcome to this edition of “Quotivations” for December 17, 2010.

Usually every Friday I choose quotes that I think are motivating or inspiring. But today I’m doing something a little different.

Rather than being motivating I found this quote, from one of the original key figures of modern day Self-help, to be a less then a subtle complaint about one of the biggest faults of his positive motivational product.

It doesn’t last.

Never has and never will.

Poor old Zig. He’s been at this self-help game since before the earth was done cooling. A defensive quote like this one appears to bring out the curmudgeon in him.

It’s total spin though.

But there is something I’ve  got to give him credit for. He’s always been good at adding a touch poetry to make his message more memorable. Remember the famous line “Your attitude, not your aptitude, will determine your altitude”. Clever stuff like that sells well and it sure did for multi-millionaire Zig Ziglar.

But I still don’t buy it.

Want poetry? How about this: “Disable the fable about motivational spinners making you able”.

Ok, maybe it’s not as good as Zig can do it but, hey, I’m still working on it.

I believe that the real reason why motivation appears not to last very long is because of the type of motivation that’s being delivered.

What doesn’t last is the typical self-motivation injected toward your head-brain by clever artful dodgers like Zig.

Now, don’t get me wrong here, anyone who’s been at for over forty years, like Zig has, deserves some respect. I’m sure he’s helped some people along the path.

But we need some hard truth here.

The problem is that Zig, like all of his compadres today, did not and has not been able to recognize that there is another overriding motivational force that comes from the gut and powers through all the head-brain muddle causing a desired goal to be achieved despite all the great motivational sayings.

That energy, we refer to it sometimes as persistence and determination, cannot and does not originate in the head brain. It’s strictly a property of the gut brain (scientifically known as the enteric nervous system).

The problem with trying to change thoughts from negative to positive is that as humans we have a slight negativity bias to start with and the head-brain, which is always open to messages from the eyes and ears, can’t avoid reverting to and taking on the polarity of whatever has the greater amount.

In other words, there is a lot of negatively charged media fighting for attention with the positive stuff (poetry notwithstanding). It usually swings back to the negative side because that is often the default setting. Negative is also the polarity a lot of our perceptions happen to have about how our existence is treating us.

For example, you could be studying one of Zig’s great books and feeling very positive about your day. That’s until some jerk cuts you off in traffic or you get a flat tire on your way to work and suddenly bamm! just like that you’re back to where you started. You need to bathe your brain again in more positive juice.

The fundamental Problem…

It’s taken me a lot of years but I can now describe the fundamental problem with just three words: lack of immunity.

See the mindset is constantly under attack by our negative perceptions of our situation. But the body’s physical immune system is primarily a buffer against the attacks of pathogens and most of the time it works quite well.

But mindset immunity is another animal all together. It’s not physical it’s ethereal because thoughts are ethereal. The problem with it is that it’s too weak and too slow acting in most people to act like much of a buffer. But, here’s the good news:

I’ve found a way to fix that with this.

Not one of the best head-based motivators working today has ever thought of this approach before. If they did they’d have to change their whole business model to include one where they only deliver the result just once and it sticks.

Like I do.

They wouldn’t want to ever do that though. If they did their business could end up taking a bath… daily.

That’s it for today, consider yourself “quotivated”.

More power to you.