Writing about mindset immunity

Writing about mindset immunity is tough workTo do my job I have to write frequently about my theory of mindset immunity.

But I have the same problem that I know a lot of other bloggers do.  It’s all about with coming up with ideas to write blog posts about.  I tend to edit myself too much. That inhibits my ability to just start. It can be debilitating. Then, just the other day, I came across the brilliant blogger Elizabeth Potts Weinstein.  She wrote a post about that very problem.

“Just write” she advised. “Don’t think.”

Now I’ve heard that before from other writing instructors but I escaped the message’s integrity to turn the advice into action. Until Elizabeth PW came up with her post. She said it so eloquently. So powerfully that, to me at lest, it just resonated in my bones.

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My Handel

Hold up the mobius stripAlthough I usually write quite a bit about “mindset immunity”  a while back someone asked me about my “Mobiusman” handle. This post is in response to that. It‘s also an add-on to a series of posts I had previously published beginning here.

Most people will not know what a mobius is although they might recognize it if they saw it. I have explained it in previous posts but here’s a quick refresher.

It’s an invention that, about 150 years ago, was credited to August Ferdinand Mobius.  He was a professor of advanced mathematics at the University Of Lipzig where he contributed to the advancement of a very esoteric sub-field of geometry known as “topology”. When he created the first mobius strip his interest was the examination of two-dimensional forms in three dimensional space. Originally he took a strip of paper and, before joining the ends to each other, gave one end a half-twist.

When I first saw it I was a young boy of ten or eleven years old. It was in an illustrated book on mathematics and I was immediately intrigued with it.

Many years later, when I developed the H.E.R.O. eMachine together with the theory of mindset immunity, I immediately employed the mobius strip as the perfect metaphor that symbolized the key points I was attempting to communicate to the rest of the world.

What better image then a simple construct like the mobius. In an amazingly elegant way it suggests a continuous stable loop of motivation as well as infinite possibilities. For myself and for others it has become an appropriate symbol of personal transformation caused by using the H.E.R.O. eMachine format just once.

There are a few key points that I like to use the mobius strip to help me illustrate. 

Key Point One: Duality Principal

I was continually invoking the idea of the double nature of humanity in my work. I’m a visual guy so I needed a physical structure with which to model the story of how the integration of both mindset and physical immunity work to improve the efficiency of the entire system.

In fact the mobius was so good at illustrating the phenomenon of transformation it was chosen by Gary Anderson in 1970 as a base for his design for the symbol for recycling. It’s still in use today.

Industry leaders, entrepreneurs, educators, and average families today need to get more out of existing resources because it’s more efficient to do so. This applies to physical as well as creative or intuitive resources as these produce results quicker and time – as they say – is money.

The idea of duality is deeply involved in what it means to be human. The idea of the two human natures, the physical and the ethereal, go back a long long time.  Discussions about these elements can be traced back to the times of the great philosophers such as Aristotle and Plato.

Key Point Two: Infinity

I really like the idea of infinity as it relates to how endlessly dual immunity can work to support each of its two parts. The symbol for infinity in mathematics is called the “lemniscate”. It basically looks like a figure eight lying down on its side. Lemniscates, if drawn in three dimensions and then rendered in the third dimension as a flat band, becomes a mobius strip.

Key Point Three: Freedom

It is clear to all of us that negative thinking makes us “stuck” and unable to move forward as we should. In a story, the first ever published on the surface of a mobius strip, I told of the opportunity for freedom of mindset that transformation brings.

I like to think that the mobius is a story about potential. I tell this story often with special emphasis on the two directions that information can travel. It can go to you or it can come through you. The latter being more easily comprehended at a gut level.

So, what’s your handle?  Do you have one? If so tell me about it and if it’s visual send me a picture of it. I’d love to hear from you.


I always wanted a manifesto of my own so here it is. (More to follow in this series.)

When I started out into business years ago I was told early on that a positive mindset was essential for success.

But after repeated attempts to get lasting results from the usual methods, offered by the great gurus and authors of personal development, I came to the conclusion that something must be broken.

With all their books, recordings, and seminars I felt that they were doing is what has always been done. That is: Offering information on personal development TO me. I needed it coming THROUGH me so I could internalized it better and get to the place where they were but in far less time and with less effort than I had before. Otherwise, I’d just be the same as I was before and what would be the point of that.

Of course, a methodology that could do that didn’t exist back then so I set out to build one.  I decided to create something so different it would stand the old personal development model on its head. I didn’t want to just have information “transfer” from one person to another, I wanted a personal “transformation” from one person to another. In other words from the “old” me into the “new” me.

What I came up with is the H.E.R.O. Personal Success Discover eMachine.

Over the last few years I’ve been quietly perfecting it.  Creating the language for talking about it in an envelope of a new theory: The theory of Mindset Immunity.

This manifesto will outline how I want to contribute to the world by encouraging a conversation about these two new ideas. I’m hoping that by writing it I’ll get better at finding the words to articulate how these new creations can be useful to people like you.

Trans Fat Thinking

margerine labelI’m not a huge health nut.  I’m a mindset immunity nut. So what am I doing writing about trans fats? There is a story here.

Not that long ago my wife and I went to the grocery store to pick up a few things. We soon found ourselves in the dairy isle so we got our cheese, sour cream, and some yogurt. Then we got to the butter. “Where’s the butter?” I asked her as if she would know. There wasn’t any. The shelf was bare. Seems there was a sale on butter and, since this was latter in the day, other customers had run off with it.

Our only alternative was the other brand and it was about twice the cost of the house brand that was on sale.

But by now I was hooked on getting a deal and we did need butter. So the only other choice was something that is not even a dairy product.  It’s margarine, that molecular mash-up that often stands-in up to four times as often as butter in many families’ refigerators. Same color, similar consistency, and it even has the same packaging as butter. The one pound square this I got comes dressed in that familiar paper wrapper and its even exactly the same size as a pound of butter.

But of course it’s not the same.

It’s margarine.The label says that on the front. On the back is its ingredients and nutritional info including the trans-fat percentage. This is the thing that’s been linked to many diseases including some types of cancer. It’s a molecular freak that the body simply can’t use. If it tries to it will turn it into something even more deformed.

Now that I’ve had a chance to research it a bit I find that it’s probably closer to being plastic than food. Nothing will grow in it. Leave it out and no pesky flies will go near it. Won’t rot or smell weird if left out either. It’s definitely not butter.

So why did I buy it?

I was skunked by price. Outmaneuvered by the marketing and seduced by easy availability.

Sounds familiar? Many do it every day when they pick up a great book of advice, positive quotes, or read stories of successful people. Get their shot of motivation for the day to help them overcome a tough situation or just help them figure out what to do next.

What else can they do?

Real authentic passion and mindset immunity is in short supply. It’s rarity makes it expensive in time and effort to find it too. So we stick with the mind-candy even though we know that it’s addictive and eventually leads to system breakdowns. It’s loaded with trans-fat thinking that:

  • is extrinsic, it doesn’t come from you it comes at you
  • clogs the pathways of good clear creativity with rules and “guidelines” that are not your own
  • it’s not natural to you so it may not quite fit and it doesn’t last very long
  • it’s just cheap and instant and requires little work to get because there’s lot’s of vendors out there who are ready to give it to you

I’ve read some of those trans-fatty books. I know what they are like but I now know better.

Glad I’m finished with this post. Now I can go to my fridge, reach in for that chunk of margarine, and chuck it in the garbage trans-fats and all.

More power to you all.