Seth Godin’s post on his blog this morning talks about how Kraft Singles has “the normal … the regular kind” market in it’s particular field sewed up.
“That slot is taken” he says.
Anyone trying to break into that market is going to fail unless it can make what it offers so compelling that it moves the entire market center toward itself and away from the previous “normal”.
In looking at this it made me see that he is probably right even in a market that includes personal development (PD) products that are aimed at developing the positive aspects of thinking. In fact I’ve long felt that this industry (PD) is ready for a big shakeup. The “normal” kind of stuff that’s being offered has become so ubiquitous that its effects are now wearing thin.
It’s become too normal to work against the kinds of problems facing so many of us these days.
With my launch of the Mobius Effect the focus will be away from head-based “therapies”. It’s going to be a shift. I’m not going to be offering the usual staple that this industry is so known for: forced acquiring of repetitive old-hat information and head-brain stuffing.
Instead, we’re going to move the center of gravity towards the most natural thing in the world – something I call Mindset Immunity. The delivery of a fractal of a pattern of potential in you that is so large it wouldn’t otherwise fit into your head-brain alone. Need to draw in the gut brain too.
The effect will be an instantaneous recurring and generous ROI – Return On Immunity. This will give those in the market for personal betterment a clear choice for the first time in a long time. ROI: Return On Information-stuffing or ROI: Return On Immunity.
One jams you up the other offers freeness.
More Power to you.